INSPIRATIONS – Cochrans Lumber February Newsletter


For our February Newsletter – INSPIRATIONS, Cochran’s Lumber was delighted to sit down with Joe Keyser, President of Joseph Keyser Construction, Inc. We are proud to say that Joe has been a trusted customer of Cochran’s for over 15 years. He has laid our flooring in many of his beautiful homes, including his personal residence which features our Rustic Cherry flooring. In addition, we also highlight our always-popular Barn Board that was used for an added design element and our Live Sawn Cherry flooring that was showcased at a recently completed garage apartment in Leesburg, Virginia.


Please give us an overview of Joseph Keyser Construction Inc.

Joseph Keyser Construction, Inc. is a custom home builder and general contractor serving Rappahannock County Virginia and the surrounding areas.
We approach construction as a collaboration between client, designer and contractor. We work hard at the details of producing a project budget and schedule to meet the needs of our clients.

What distinguishes Joseph Keyser Construction from other custom home builders in the Rappahannock County area?

We bring to the project an extensive network of professional relationships that we have cultivated over the years. Our experience gives us the knowledge to find and supervise the finest local craftsmen and best quality materials, enabling us to build each project to the standards required by very discriminating clients and designers. A collaborative process, with good communication between client, architect and contractor, is key to achieving our highest goal – client satisfaction.

Our Rustic Cherry flooring was chosen for one of your custom homes in Rappahannock County.
Please tell us more about the style of the home and why the homeowners chose that particular type of flooring.


The Rustic Cherry flooring was chosen for it’s warm tones that worked well with the interior color palette. The style of the house is Craftsman, and the rustic character of the “hit and miss” saw kerfing creates a old time look that compliments the rural setting of the home.

Why have you selected Cochran’s for past projects? What distinguishes our flooring and millwork from other providers?

Cochran’s has consistently produced high quality flooring and millwork products for our projects. Together with their depth of knowledge of their products, and ability to source a range of wood materials, they are a pleasure to work with. I often receive compliments from the wood flooring installers about the high quality material they have to work with from Cochran’s.


Modern Farmhouse Mudroom

Our clients wanted to make a statement in their Northern Virginia home, including their mudroom. They chose our reclaimed barn siding to turn this space from a functional but sometimes overlooked area in the home to a custom space that is both modern and inviting!

Classic Countryside Loft


Our friends at University Group just finished a beautiful 4 car garage with upstairs apartment near the quaint town of Waterford, VA. Homeowners chose our 6″ Rustic Cherry for the 1500 square foot space, complimenting the shiplap and rustic gray kitchen and creating a welcoming space for guests!



Cochran’s Lumber and Millwork is proud to be the leading provider of spectacular floors for homes, offices, and retail spaces across America! Our newly redesigned showroom was thoughtfully designed to make the selection of flooring and finishes exciting and simple. We feature a variety of new and reclaimed flooring products and many new and unique finishes.

We are proud to offer an inviting space where customers can come and get a clear visual of the many types of hardwood flooring options that we offer, and feel comfortable at the same time.

Visit our showroom today in historic Berryville, VA (only 50 miles west of Washington D.C) or give us a call at 1(877) 297-8331.