Sho and Co Collaboration: Elevating Design with Cochran’s Lumber


At Cochran’s Lumber, we pride ourselves on delivering unparalleled quality and craftsmanship in every piece of wood we produce. This commitment to excellence is exemplified in our collaboration with Shoshanna Shapiro from Sho and Co, a premier design firm based in Frederick, Maryland. Our journey together showcases not only the beauty and durability of our products but also our dedication to supporting designers and their visions.

About Shoshanna Shapiro

Award-winning luxury interior designer, Shoshanna Shapiro, is best known for is her ability to translate her clients’ inexplicable values and ideal luxury lifestyle into a tangible, livable space. Shoshanna deeply understands the value of home and is continually inspired by the opportunity to share that with her clients.

Shoshanna’s industry-wide creative talents are recognized by HGTV, Modern Luxury Magazine, and Homes & Gardens, just to name a few. She’s often quoted in industry articles by Architectural Digest, Forbes Home, and the Wall Street Journal. Click here if you’d like to read more about Shoshanna and her company Sho and Co.

A Partnership Rooted in Quality and Local Charm

When Shoshanna Shapiro first sought out Cochran’s Lumber, she was in search of a local company that could provide custom millwork with a unique character. Despite the distance from Montgomery County to Berryville, VA, the drive was worth it for the quality and service she received.

As Shoshanna explains, “I found Cochran’s Lumber when I was looking for some local custom millwork companies in the area for one of my clients who particularly wanted something with some character grade and something from a local company.”

Unmatched Customer Service

One of the standout elements of this collaboration was the customer service Shoshanna experienced. From the initial phone call, she was impressed by the knowledgeable and responsive Cochran’s team.

“They asked me questions I wasn’t expecting, really specifying what I was looking for, and then sent me samples packaged really well, with multiple pieces showing the color variation,” she noted. This level of detail and care is a testament to our commitment to exceeding customer expectations.

Hands-On Support

Our hands-on approach didn’t stop at providing samples. We ensured that Shoshanna’s project ran smoothly by offering on-site support.

“[They] even came out to the job to check on progress and make sure everything was going smoothly. This level of dedication is rare and greatly appreciated,” Shoshanna shared. It’s this combination of professional expertise and a personal touch that sets Cochran’s apart.

Craftsmanship and Innovation

At Cochran’s Lumber, we continually strive to offer cutting-edge finishes and materials. Shoshanna highlighted how our finishes are not only top-notch but also ahead of the curve.

“The finishes on their products are absolutely wonderful. They’re using cutting-edge materials that not a lot of flooring companies know about,” she said. This innovation ensures that our products are always of the highest quality, offering both beauty and longevity.

A Project to Remember: The White Oak Project

One of the standout projects from our collaboration with Sho and Co. was the “White Oak Project.” This project truly showcased the star of the show: Cochran’s Lumber hardwood flooring! The clients were extremely pleased with the outcome, and the project was a testament to how our products can transform a space. You can view more details about this project here.

Designer-Friendly Features

We understand the unique challenges designers face when sourcing materials. That’s why Cochran’s Lumber is committed to being designer-friendly, offering personalized service and exceptional products.

Shoshanna summed it up perfectly:

“It’s really difficult to find nice hardwood flooring that gives you the longevity you need for your clients. Cochran’s offers all the particulars that you need to discuss in flooring products, ensuring quality that’s hard to find elsewhere.”

Shoshanna Shapiro

Superior Finishes and Options

In addition to our top-notch customer service and high-quality products, Cochran’s Lumber offers a variety of finishes to meet the needs of every project.

Shoshanna mentioned, “Most designers are looking for that low sheen, which is something they offer, as well as having oil finishes and things that you may want to consider for the longevity of your client’s flooring.”

For designers looking for custom wood flooring solutions, we invite you to explore our custom wood flooring page for designers and architects. Here, you’ll find all the information you need to bring your projects to life with the highest quality materials and support from our dedicated team.


Our collaboration with Sho and Co. and Shoshanna Shapiro exemplifies what Cochran’s Lumber is all about: genuine quality, meaningful partnerships, and a commitment to excellence.

We are proud to support designers and help bring their visions to life with our premium hardwood flooring. If you’re a designer looking for the perfect flooring solution, look no further than Cochran’s Lumber. Contact us today to start your next project with us.