Winterproof Your Home with Cochran’s Hardwood Floors


As the winter chill starts to weave its icy fingers through the air, it’s time to think about how you can make your home a warm sanctuary. While there are many ways to prepare for the colder months, few are as effective and aesthetically pleasing as installing Cochran’s hardwood floors. Here’s why Cochran’s hardwood floors should be a cornerstone of your winter proofing efforts.

The Warmth of Wood

Unlike tile or stone, wood is naturally insulating. This means that Cochran’s hardwood floors can help keep your home warmer when it’s blistering cold outside. The wood absorbs the heat and maintains it, meaning your feet will feel the warmth as you walk around – a small comfort that makes a big difference during the frigid months.

Durability That Stands Up to Winter

Winter can be tough on floors. Wet boots, deicing salts, and increased indoor traffic can take their toll. Cochran’s hardwood floors are finished with high-quality sealants designed to resist moisture and damage. With proper care, your floors will not just survive the winter; they’ll thrive and look as inviting as they are warm.

Easy Cleaning and Maintenance

When the winter muck makes its way into your home, you’ll be thankful for the ease of cleaning that comes with hardwood floors. Unlike carpets that can harbor winter’s dirt and allergens, hardwood floors can be quickly wiped clean. With Cochran’s hardwood, keeping a clean and healthy home during winter is simpler.

Image of BONA Certified Prefinished Flooring by Cochrans Lumber 1
BONA Certified Pre-Finnish

Aesthetic Warmth

There’s something about the look of hardwood floors that adds a feeling of warmth to a home. Cochran’s hardwood offers a variety of species, stains, and finishes, ensuring that you find the perfect aesthetic to make your home look inviting and feel cozy. During the short, dark days of winter, a beautifully polished wooden floor can make all the difference in lifting your home’s ambiance.

Long-Term Investment

Investing in Cochran’s hardwood floors is a decision that pays off beyond the winter months. Not only do they add value to your home, but they also have a timeless appeal that lasts year after year. As a durable option that withstands seasonal changes, hardwood floors are a smart choice for any homeowner.


Winter brings challenges for homeowners, but it also offers a chance to embrace the coziness and comfort of a well-prepared space. By choosing Cochran’s hardwood floors, you’re selecting a winterproofing solution that’s as practical as it is elegant. So, before the cold sets in for good, consider how the timeless appeal and robust nature of Cochran’s hardwood can serve as your ally against the chill, wrapping your home in warmth, style, and comfort for many winters to come.

Need tips on winter care or thinking of a fresh look for the new year? Visit our Berryville showroom (just 50 miles west of Washington D.C.) or call us at 1(877) 297-8331.

Feeling inspired? Explore our Houzz® page for more design ideas where your hardwood floors shine in every season. Planning a quick home refresh before the family arrives for the holidays? Cochran’s timeless hardwood options are just a click or a call away.